Welcome to Lubly Doobz – Game On!!

Where movement meets mob, and fun fuels the future.

We’re a Blak-owned, family-powered movement bringing culture, community and cheeky fun together through fitness, wellness, and fierce merchandise. Born out of love for our kids, our culture, and our people, Lubly Doobz is here to make every step, sip, and challenge a celebration of who we are.

Whether you're tracking steps with your crew, smashing fitness goals at school, or repping our merch at your local fun run you're part of the Lubly Doobz family.

What We Do

Game On!!🐹 Fitness App

For All Community and Mob from jarjims, Cuzzos, Sistas, Brothas, Aunties,Uncles, Nans and Pops. Stay active and connected through custom challenges, badges, avatars, and events.

🧃 Native-Infused Products

Protein powders and sugar-free cordials using native ingredients and bold packaging that tells our story.

👟 Merch That Moves With You

Deadly drops for the whole mob apparel, jibbets, gear and our infamous Blak Card series.

👨‍👩‍👧 Powered by Families

Designed with single mums, deadly dads, aunties and bubbas in mind.

✊🏽 Why We Exist

Because we deserve more than just access we deserve excellence, representation, and joy in every space we step into.

Lubly Doobz is about giving our mob the tools to thrive physically, culturally and socially while having a damn good time doing it.

🎯 Our Vision

To build the most loved, inclusive and culturally strong fitness movement for First Nations families and anyone who wants to move with heart.

📍Based on Country. Built for Everyone.

We honour our Elders and Ancestors by continuing to walk strong, loud and proud together.

Lubly Doobz. Mob Moves Together. Game On!! 🐹 Ous ous!!💪🖤❤️💛💚💙🤍🖤